Field Readiness To ensure the success of good products and services, field organizations must be prepared to sell and support them. Effective roll-out of new products and services is dependent on good communication, adequate sales training, and alignment between headquarters and field organizations. Frequently products or services fail to realize their true potential due to a lack of early and ongoing field engagement and customer feedback.
Catalyst Strategies bridges the gap between our clients' product, marketing and field organizations to ensure smooth, effective sales and support of products and services. We ensure that the following key field readiness deliverables are in place:
- Clear definition of roles and responsibilities of sales and service teams
- Alignment of corporate, product marketing, field marketing, and sales programs
- Clear articulation of the value proposition for products and services
- Engagement model for direct, indirect, and channel teams
- Comprehensive field training programs
- Sales and technical tools for direct and indirect teams
- Process for collecting and synthesizing field and customer feedback for future product, sales, and marketing improvements
Long-term Benefits in the Field
As part of Catalyst Strategies' field readiness programs, we train client teams on proven models and best practices so that the process can be repeated. Once field readiness processes have successfully been integrated into the organization, many of our clients hire us to efficiently deliver high quality, comprehensive sales training programs and field sales materials each time new products are introduced.
Find out how Catalyst Strategies can make your field teams more effective.
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